I'm Petra Smith — founder of the PR and marketing agency Squirrels & Bears, based in London. I've spent over 18 years in marketing and PR working with clients across the world, and I now bring that experience to Slovak and Czech companies, leaders and agencies too.
For founders who want to be seen and heard personally in international media.
Find out more →For Slovak and Czech companies who want to build credibility and visibility beyond the domestic market.
Find out more →For Slovak and Central European agencies who want to offer international PR without having to build it themselves.
Find out more →For founders, executives and professionals who want to build their personal profile in international media.
A mirror on your current visibility — where you stand today, where the gaps are, and where your real opportunities lie.
Tailored 1:1 training — not just on what works in general, but specifically on what's holding you back.
Your personal brand in international media — bylined articles, commentary, interviews and speaking opportunities that speak for you.
For companies with a real product and growth story, but no international media presence yet.
A clear picture of where you stand today — and what's between you and the international stage.
From a pure pay-per-result model to a partner-level monthly retainer with priority access — depending on how much certainty and scale you need.
We teach your people to talk about your company in a way that rings true — and turn them into your strongest brand ambassadors.
For Slovak and Central European agencies whose clients are asking for international PR — and who can't yet deliver it themselves.
We deliver international media placements; you sell them under your own brand — no risk, no building from scratch.
Direct training for your team on international media literacy and building journalist relationships that last.
Hands-on, one-to-one guidance for international expansion — from long-term strategy through to a practical plan for the months ahead.
I help ambitious Slovak and Czech companies, leaders and agencies become visible abroad. I draw on more than 18 years of experience in corporate, agency, and global B2B/B2C marketing.
In recent years, I decided to bring that experience closer to home — to Slovak and Czech companies, leaders and agencies who want to build credibility and visibility on the international stage. It's a newer, but deeply personal, part of my work.
Alongside my agency work, I write for Slovak and international media, advise companies and agencies on building their international reputation, and enjoy sharing my experience on stage or in a training room.
A legal-tech firm with offices in Bratislava, Prague and San Francisco, combining legal expertise with innovative technology to support high-growth startups and scale-ups — from early-stage ventures to global unicorns — in overcoming complex growth challenges.
Positioning a specialist legal-tech firm as a credible international authority beyond regional markets.
Leveraging the founder and CEO's expertise, and repurposing existing content into targeted thought-leadership aligned with investor and startup media narratives.
Securing multiple print and online features within three months in The Financial Times, EU Startups, Startups, European Business Magazine, The Executive Magazine and The HR Director.
Strengthened international brand authority and increased visibility among investors and scale-up audiences.
"Petra has a strong strategic understanding of the relationship between marketing and sales. Her thinking is client- and market-focused. She understands global market requirements while still offering flexibility for local and regional needs. Her professionalism and support made her a pleasure to work with."
"Your support in improving our marketing efforts has been immense. You helped us build a social community and developed our team's skills and enthusiasm for shaping our online brand. Thank you for everything you do."
"Petra is incredible at what she does. She's highly experienced, professional, and an absolute pleasure to work with."
"Petra helped Xander Prime get off the ground in the early days of our business. She was instrumental in establishing our brand online through press releases that were successfully published in well-known property publications. Working with S&B has been excellent, and I highly recommend them."
"It has been a genuine pleasure working with Petra. She brings clear thinking and a practical approach to marketing. She focuses on business impact and successfully builds highly effective relationships within the team, ensuring the marketing function never operates in isolation. She's highly intelligent, a great listener, thinks positively, and is altogether great fun to work with."
"Working with Petra is seamless, and she's a pleasure to work with. Her broad awareness and marketing knowledge help keep our work progressive and relevant."
Let me know what's on your mind — whether you're a leader building a personal brand, a business with international ambitions, or an agency looking for a partner. I'd love to hear your story, and we'll look together at where I could help take you.
I work with a small number of clients at any one time. Every engagement is personally overseen by me — senior strategic thinking applied directly to your business.